For digital health companies entering Medicare · ACCESS launches in — days
1Phi helps digital health companies to Plan, Grow, and Execute in Medicare — purpose-built for CMMI's ACCESS model, with native support for RPM/RTM.
What's at stake
Market size
69M
Digital health just opened up to 69 million Medicare patients.
Annual per-patient revenue
$180–$2,400
$180–$420 in ACCESS, with a pathway to RPM/RTM at $1,100–$2,400.
The risk of sitting out
↗
Your competitors aren't standing still. Without an ACCESS strategy, you may lose existing market share.
The Platform
Whether you're already accepted as an ACCESS participant, planning to apply, or engaged as a technology partner, 1Phi is the platform that runs underneath your Medicare strategy. The same data that sizes your market also targets your patients, ranks your providers, and submits your claims.
Strategic · Quarterly
Market sizing across the four ACCESS tracks. Precision patient targeting. ACCESS vs RPM/RTM segmentation. Channel strategy. VBC opportunity sizing.
For Strategy, Product, Finance
Tactical · Monthly
Track DTC conversion and retention. Execute provider outreach. Develop clinical partners. Manage channels. Monitor competition.
For Marketing, Sales, BD
Operational · Daily
Patient eligibility and onboarding. Outcomes submissions. Claims submissions. VBC reporting. Regulatory monitoring.
For Operations, Revenue, Compliance
Our data advantage
1Phi runs on a proprietary data layer built from 100% of national Medicare claims, provider VBC participation across all 50 states, and care management activity by NPI. We combine these assets with simulations, projections, and best practices custom-built for digital health in ACCESS and RPM/RTM — not retrofitted from health-system population health platforms.
See which patients are appearing in competitor ACCESS and RPM/RTM claims. Track patient acquisition, provider strategy, and clinical outcomes — by quarter, geography, and clinical track.
Model the spend you're displacing under ACCESS, project outcomes-adjusted revenue, and confirm claims accuracy against CMS payment rules before submission.
Identify geographies with high market share for competitors versus areas where the opportunity is still open. Find provider networks that are VBC-ready and under-served.
Segment patients into ACCESS, transitional, and RPM/RTM candidates based on acuity, disease progression, drug adherence, ED utilization, and engagement propensity.
Sample output · Patient segmentation across ACCESS, transitional, and RPM/RTM candidates for a hypertension cohort. Real outputs are calibrated to your clinical areas and revenue model.
Inside the platform
The work is sequential — but the data flows continuously between modules. A patient identified in Plan becomes a target in Grow becomes a submission in Run.
01 · Plan Market · Strategic · Quarterly
Plan Market answers the strategic questions before you commit. Validate the size of the opportunity by ACCESS track and geography. Segment your addressable patients across ACCESS and RPM/RTM. Identify the providers worth your outreach budget. Model economics across pathways.
02 · Grow Sales · Tactical · Monthly
Grow Sales is the compounding intelligence layer. Track DTC conversion. Execute provider outreach against the highest-yield panels Plan identified. Develop clinical partners — we vet virtual care vendors, track their performance, and identify growth opportunities. Monitor competitive entry across the CMS ecosystem.
03 · Run Operations · Operational · Daily
Run Operations handles the technical complexity so you don't have to rebuild your infrastructure around Medicare. Patient eligibility, outcomes submissions, claims validation, VBC reporting, regulatory monitoring — wired to the data flowing from Plan and Grow.
Why 1Phi wins
Most ACCESS infrastructure was designed for health systems chasing shared-savings dollars or for benefits consultants building one-off models. 1Phi is the only platform with laser focus on digital health companies entering Medicare — with the data assets, financial simulations, and operational support to match.
Vs. pop-health platforms
Pop-health platforms serve established VBC organizations chasing shared savings. They weren't built for digital health companies entering Medicare for the first time, and they don't include the financial simulations, channel strategy, or RPM/RTM composite modeling you need.
Vs. data vendors
Market data vendors sell commodity claims data. They don't include ACCESS-specific financial simulations, competitor patient acquisition tracking, or out-of-the-box operational support for outcomes submissions and VBC reporting.
Vs. building internally
$750K–$1.5M and 12–18 months to build Medicare data fluency — negotiating CMS access, hiring VBC analysts, building segmentation models. 1Phi delivers all of it on day one.
Who it's for
You've built a category-defining consumer product. ACCESS is your first credible path into Medicare reimbursement. The rules are different from anything your team has worked under — and the cost of building Medicare data fluency in-house is $750K–$1.5M and 12–18 months. 1Phi compresses that to weeks.
You already bill RPM/RTM. ACCESS is reshaping your competitive landscape — and creating an opening to acquire healthier, higher-fit patients. 1Phi helps you defend your existing book, expand into ACCESS where it makes sense, and route every patient to the pathway that pays best.
Why 1Phi
Validate Health (acquired by Marsh, 2025) earned its clients $100M+ in additional savings and value through MSSP, REACH, and other Medicare VBC programs — by being first to model the rules and going deep on what makes participants succeed. 1Phi brings that same fluency to digital health companies in ACCESS.
100% national Medicare claims, provider VBC participation across all 50 states, care-management activity by NPI. Built originally for the nation's largest health systems; now custom-built for digital health.
David Portnoy launched the DDOD program at HHS as an Entrepreneur-in-Residence. 1Phi is a member of the CMS Health Tech Ecosystem.
Seven people. Funded by Validate Health's exit. The same strengths that got our last company there — being first, going deep, and helping clients win in new VBC models.
David X. Portnoy
Chief Executive Officer
Co-founded Validate Health (acquired by Marsh). EIR at HHS, launched DDOD. Pioneered computer simulations of CMS/CMMI models.
Dan Kuhn
Chief Technology Officer
3x CTO. Co-founded Aginity (acquired by PE). Built large-scale data, analytics, and AI platforms across enterprise and consumer products.
Aaron Soto-Karlin
Chief Product Officer
Led population health strategy at Iora / One Medical / Amazon. Stood up cardiometabolic platforms for 108M+ patients at Aetna / CVS.
A 30-minute working session with Medicare models experts. Bring your top priorities — your clinical programs, your geographic targets, your competitive concerns. We'll bring the data and implementation insights. Where it fits, we'll walk you through a sample market read against your tracks: target patients, providers who can reach them, and the financial incentives in play.
Email us instead